With Jio in news on a daily basis, everybody wants to be in the Big Kirana Store revolution either Online, or Omni Channel or the Online Delivery partner where margins are wafer thin and except Top 3 none have the deep pockets to sustain. B2B has been a real big business as is visible by the success of Alibaba which started in China, the Factory for the Globe. With COVID-19 some manufacturing is moving away from China and lets examine the B2B space in India.
IndiaMart a leading online B2B marketplace for business products and services has ~60% market share of the online B2B classifieds space in India (Source: KPMG). It provides a two-way discovery platform for business buyers to discover products and services FREE of Cost, and contact the sellers of such business products and services. The platform generates revenue from Subscriptions, Listings, Lead generation and other related services provided to Suppliers / Sellers. Since the concept of B2B has been profitable as witnessed here and the world’s largest platform Alibaba, entrepreneurs decided to focus on