Tata Teleservices (Tata) steals the show in August 2009: Tata’s net additions picked up in August 2009 to 3.4m subscribers, up 227% YoY and 52% MoM. Launch of GSM services in select circles (where spectrum was made available) have resulted in this strong jump. Tata’s have launched GSM operations in Mumbai and Maharashtra on August 6, 2009. Based on the initial feedback from our dealers, the response to the per second pulse rate billing offered by the company is positive.