Bharti AXA General Insurance, a private insurance sector player, plans to launch micro-health insurance to explore the rural market. For this, the company has tied with rural co-operative banks. Further, it is in talks with micro-finance institutions and non-government organisations.
Under health insurance, the insurer plans to improve its premium income from the present level of 5% to 20% through launch of new policies. Currently 40% of its premium income consists of motor portfolio and rest belongs to other segments.