Abhishek Industries, the flagship company of Trident Group, has inked an agreement with Southern Living Inc., USA to use the latter’s trademark for marketing its various products.
The agreement provides that the company can use the trademark ‘Southern Living’ and logo of the American company for manufacturing, marketing, distribution and sale of its solid colored, yarn dyed terrycloth towels including bath towels, wash towels, terry bath mats, beach towels, terry bathrobes, etc in general retail as well as wholesale market.
The territory where this mark can be used by the company includes United States, Mexico, Canada, Central America and other international territories in which US military bases are operating.
This partnership with the Southern Living, the lifestyle magazine of Time Inc., is expected to help the company in strengthening its brand in overseas markets and to increase its sales as well.
Apart from this, Abhishek Industries has also launched several other collections in the New York market week. These collections include Health Pro, Fresh Pro, Color Pro and Bleach pro.