The motion picture brand of Reliance Big Entertainment – Big Pictures – has acquired the worldwide marketing and distribution rights of Filmcraft’s movie Kites.
The film will be marketed and distributed worldwide by Reliance Big Entertainment, leveraging the strength of all its group companies engaged in media and entertainment space to synergize benefits emanating through co-promotions, branding, joint promotions and 360 degrees marketing initiatives for the film.
Slated to release in the third quarter of 2009, Kites is touted as the biggest Indian film ever made.