In keeping with its objective to stimulate demand through a major product offensive, Bajaj will, in January 2009, launch an all new motorcycle, the first of several to be introduced in 2009. Bajaj Auto Ltd has informed us that the company will launch a bike targeted at the ‘Sport Commuter‘ segment, this motorcycle will be available nationally at all Bajaj dealers and is intended to further Bajaj’s leadership in the 125 cc+ segment.
Further, the sharp reduction in 2-wheeler primary sales reflects the continuing effort to reduce dealer inventories. Export growth continues on plan.