In order to compete with Tata DoCoMo and MTS wireless service providers, Reliance GSM has lowered its Tariffs. On a one-time recharge of Rs21-31, RCOM is offering lower tariffs (30-60p/min for local, Rs1.0 for NLD) to lifetime subs in south Indian circles – Kerala, AP, TN and Karnataka. Earlier, lower tariffs required monthly/ quarterly recharge of Rs21-26/month (w/o any talk time). This move coincides with Tata DoCoMo GSM launch in these circles in July 09. DoCoMo USP is per second billing (1p/2p per min for local/NLD calls).