Mahindra & Mahindra Xylo to Compete Toyota Innova
Mahindra & Mahindra has invested Rs5.5bn in the Xylo project over a 4-year period. Xylo is positioned against the sedan (A3) segment customer. M&M management believes that given the Xylo’s superior product price proposition, it can convert the sedan customer to Xylo. We don’t agree – there might be some cannibalization from the Scorpio / … Read more Mahindra & Mahindra Xylo to Compete Toyota Innova